ESC and ELEY join forces to drive shooting sports

The European Shooting Confederation and ELEY LTD, a global leader in ammunition manufacturing, have officially signed a strategic development partnership agreement for 2026–2029.

Under this agreement, ELEY will join the ESC Development Grant Programme. Thanks to this partnership, national federations will get direct access to top-quality equipment with exclusive discounts, special commercial terms and support for sports initiatives.

Another major focus is improving athletic performance. Having already successfully tested these initiatives in practice, ELEY and the ESC will roll out educational programmes across the entire European shooting community.

“Partnering with the ESC marks the beginning of an exciting new chapter for ELEY, one that reflects the shared values of two organisations committed to supporting athletes and advancing the sport at every level,” said Michael Atkinson, ELEY Sales and Marketing Director, commenting on the launch of the partnership.

He also thanked both teams, adding: “I highly recognise the incredible efforts, passion and professionalism of the ELEY and ESC teams that made this partnership possible.”

“Together with the ESC, we have ambitious plans that go far beyond standard partnerships,” Mr Atkinson explained. “We believe that innovative projects and fresh thinking will deliver real value to the shooting community. We are immensely proud to stand alongside such a respected federation and look forward to building something truly special together.”

This collaboration will ensure that resources go directly back into the sport, helping a new generation of European athletes grow from their very first steps to top Olympic achievements.

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