Leading the future: The ESC strategy for young athletes

2026 has started with great energy for European shooting. But this year, it is about more than just results – it is about a big step forward.

The recent European Championships have officially shown that the European Shooting Confederation’s focus on the new generation was a strategic success.

Numbers don’t lie. With more than 640 participants in Bulgaria, the event broke all previous records. This is a major increase from last year’s 594 athletes in Tallinn and Osijek. The European shooting family is growing faster than ever, becoming younger, sharper, and more competitive.

The introduction of the U16 and U18 categories was a bold idea that has already proven to be a great move. Many of those at the heart of the action believe this marks the beginning of a new chapter.

For the athletes, this new format is about belonging to a larger community. Pernille Nor-Woll (NOR), a Junior gold and silver medalist, shared her perspective:

“When you see so many young athletes competing at such a high level, you really feel part of something big. Finishing my junior career, it’s inspiring to see so much new talent. It gives hope for the future. I’m excited to watch them grow – both as athletes and as people.”

This sentiment is shared by the officials who maintain the high standards of the sport. Violetta Kotynia, Jury Chair of the European Championship U16/U18, emphasized the national pride these categories create:

“When you attract U16 and U18 athletes, you build the future. These athletes win European medals and go home as champions. It’s a huge moment for them and their countries – it shows that young athletes are already representing their nations on the big stage.”

The competition is more intense than ever. Junior athletes admit they feel the heat from the younger categories. They see the scores and realize what U16/U18 athletes are capable of. It’s no longer just about age – it’s about skill.

Coaching staff are also seeing the benefits. The general consensus is clear: "The earlier athletes start competing on the international stage, the stronger they become." This format effectively closes the gap between being a "promising talent" and a "professional athlete."

The sport is already seeing its first rising stars. Theo Hadrath, a coach for the German team, noted that this format is uncovering names like Anakin Finley Sarrach, who took gold in Air Pistol Solo Men U18.

By betting on youth, the ESC has created a clear path for the future. This initiative is not just about medals. It is about making shooting sports more popular. As participants have noted, while sports like football and basketball often get the headlines, shooting deserves the spotlight too. Focusing on the youngest athletes inspires more people to join the sport and helps it grow.

Vessela Letcheva, ESC Vice-President, President of the Bulgarian NOC and Bulgarian Shooting Federation, summarized the vision:

“This is a very important decision by the ESC because it gives our youngest athletes the opportunity to test their abilities in such an important competition. They are the future of our sport.”

The benefits of this strategy are visible right now. A higher number of athletes leads to more support from national federations, and engaging youth early secures the sport’s place in the Olympic family.

We’ve prepared a special video report featuring interviews. Hear from the stars and organizers themselves!

Watch the full video interview here.

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